GWM Thailand - GWM

ALL ABOUT GWM

Learn more about the GWM we are building

About GWM

Featuring as a global intelligent technology company, GWM (Great Wall Motor) covers the entire automotive value chain — from design and R&D to production, sales, and service. It owns a portfolio of brands including GWM HAVAL, GWM WEY, GWM TANK, GWM ORA, GWM POER, and GWM SOUO, spanning SUVs, pickups, new energy vehicles, motorcycles, heavy-duty trucks, and luxury off-road vehicles. Guided by its brand pillars of off-road performance, technology, and globalization, GWM is dedicated to building a sustainable ecosystem for intelligent mobility. The company has established a comprehensive industry chain across areas such as intelligent driving, smart cockpits, and intelligent chassis systems. GWM has also introduced its intelligent four-wheel-drive hybrid technology, Hi4, delivering a more efficient, longer-range, and safer new energy travel experience. The company has also developed an integrated energy system that combines photovoltaics, distributed energy storage, and centralized storage, forming a full-value chain from solar energy to batteries, hydrogen energy, and vehicle power. On the global stage, GWM is accelerating the expansion of its R&D, manufacturing, supply, sales, and service capabilities overseas, building a comprehensive product portfolio that covers all scenarios and powertrains. Flagship models such as the TANK 700 and WEY 07 highlight its strengths in the off-road and intelligent new energy segments, alongside best-selling models like the TANK 300, TANK 500, HAVAL H6, and GWM POER. GWM has established full-process vehicle production bases and KD (knock-down) factories in China, Eurasia, Thailand, Brazil, and Pakistan, serving more than 15 million users worldwide and delivering tangible results through its“ ecosystem-based globalization” strategy.
Looking ahead, GWM will continue to uphold its brand mission of “Tech to enjoy every journey,” adhering to long-termism and a genuine passion for car-making. Together with global partners, GWM will provide better products and services, empowering a better life.

Brand Position

All Scenarios·All Powertrains·All Users
All scenarios: GWM develops vehicles for all scenarios — from sedans and pickups to SUVs, heavy-duty trucks, motorcycles, and RVs — all led by a passion for exploration. At every turn, we help you uncover new dimensions of life, because the road ahead is filled with endless possibilities waiting to be discovered.
All Powertrains: Technology has never been a multiple-choice question with only one correct answer. While the industry chases a unified solution, we choose to respect every desire. That’s why we offer users a wide range of power options—ICE, PHEV, HEV, BEV, and hydrogen energy. As new energy becomes a global trend, GWM preserves the pure thrill of fuel-powered driving with our self-developed longitudinal 9AT transmission and 3.0L V6 twin-turbo engine, for those who still crave the roar of combustion. Our Hi4 hybrid technology, with its outstanding adaptability, ensures that driving feels great anywhere and everywhere—worry-free mobility for any journey. And our deep dive into hydrogen and pure electric technologies is paving a cleaner road for the next generation.
All users: We are committed to serving users around the world. Globalization is not merely about market expansion—it's about deeply integrating into every land we enter. We take root locally, serve locally, and have built a full-chain global system that spans development, research, planning, R&D, and testing—ensuring technology truly serves local users.

Creativity Without Limits

We offer you the finest vehicles, shaped by world-class design, research, and development.
Headquartered in China, GWM's global R&D footprint spans Europe, Asia, and the Americas.
Our research and development centers have been established in Japan, the United States, Germany, India, Austria, and South Korea.

Global Manufacturing Capability

GWM operates 13 full-process vehicle production bases in China. Internationally, GWM has established complete manufacturing plants in Thailand and Brazil, along with several KD assembly facilities in countries such as Ecuador and Pakistan.

Global Market

All of this is about you—providing the best vehicle and the best experience.

As one of the first Chinese automakers to go global, GWM began exporting vehicles in 1997, initially with SUVs and pick-up trucks. Today, GWM has over 700 dealer networks across more than 60 countries and regions, with 15 million vehicles sold worldwide. GWM’s international presence now spans Russia, South Africa, Australia, Central and South America, South Asia, the Middle East, and Africa.

Brand Mission

Tech to Enjoy Every Journey

The true value of technology lies in mastering complexity—so users can enjoy simplicity.

Coffee·AI intelligently senses user needs and delivers proactive, personalized services for every individual.
Coffee OS 3, our intelligent cockpit system, uses AI deep learning to enable adaptive, intuitive interactions—making it your smartest driving companion.
Coffee Pilot Ultra, our advanced intelligent driving system, supports full-scenario NOA (Navigate on Autopilot), giving you the freedom to focus on the journey while confidently navigating every challenge.
Hi4 Technology strikes the perfect balance between performance and efficiency—elevating four-wheel-drive capabilities and redefining the driving experience.
GWM is built on cutting-edge smart technology, expanding across intelligent ecosystems—so every journey becomes effortless, intuitive, and enjoyable.

Brand Values

True Spirit

True spirit is the language through which we engage with the world. Rooted in integrity, it is the foundation of global trust.

True Passion

Passion is the soul of GWM. While automotive trends may change, our unwavering commitment remains the same—a pure love for automobiles.

True Integration

We believe true globalization is not about duplication—it’s about taking root. Solving local problems with local wisdom, and growing together through shared creation.

Brand Vision

Tech With More Love, World With More Life
By creating "technology with love," we bridge the gap between people and technology. With a global perspective, we embrace social responsibility through sustainable innovation, empowering the world with intelligent technology. Our goal is to achieve a win-win between commercial success and social value. When technological innovation resonates with the spirit of GWM, wisdom flows without boundaries. Every step forward becomes a new possibility in the evolution of civilization.

Brand Mindset

Technology·Off-road·Fashion

Brand Ethos

GO WITH MORE

The GWM Story

Headquartered in Baoding, Hebei, GWM is China's leading producer of SUVs and pick-ups, and has recently expanded its offering to create an impressive range of new energy vehicles as part of its ongoing commitment to sustainability.

Learn more about our history

Industry-leading technology

Technology is at the heart of everything we do. This is based on GWM's principle of 'over-investment' in Research and Development (R+D) to improve efficiency, seek industry leadership and lay the foundation for continuous and independent innovation.

GWM has established a global R&D system (China, Germany, India and Japan) along with 10 full-process vehicle production bases in China, 3 full-process overseas production bases in Eurasian, Thailand and Brazil, and multiple KD factories in Ecuador, Malaysia, Pakistan etc.

DHT (Dedicated Hybrid Transmission)

Hi4-T: Trail-Ready Off-Road Hybrid

Hi4-Z: Ultra-Endurance Hybrid Architecture

Hi4 (Hybrid Intelligent 4WD)

Coffee EEA (Electronic & Electrical Architecture)

AI Large Model

GWM has created a 'High Performance Proving Ground' covering more than 45 kilometres and including a high-speed circuit, a hill test track, a city square and a specialised driving track. The high-speed circuit is more than 7 kilometers long, with an incline of up to 47 degrees and can handle speeds of up to 240 km/h, making it the best in China in high-speed events.

Awards

Social Responsibility

We uphold the principle of "green production and sustainable development", our goal is to promote the sustainable development of the entire industrial chain and the complete life cycle of products, striving to build a green manufacturing system of high efficiency, cleanliness, low carbon and recycling.

Our models

ORA

HAVAL

POER

TANK

All images on the website are illustrative only, they may change according to the versions and equipment of each model. Likewise, the sale price is the one suggested by the manufacturer, however, it will be subject to change from time to time without prior notice, this will depend on the version, packages, series, taxes and conditions established to the general public by Great Wall Motor Thailand., for purchase purposes and more information, the Authorized Dealer must be contacted and restrictions will apply, since the characteristics of the vehicle, form of payment, rates and discounts, among others, may represent a variation in the cost.