ALL ABOUT GWM
Learn more about the GWM we are building
About GWM
GWM (Great Wall Motor) is a global intelligent technology company covering the entire automotive value chain — from design and R&D to production, sales and service. Its vehicle portfolio includes GWM HAVAL, GWM WEY, GWM TANK, GWM ORA, GWM POER and GWM SOUO, spanning SUVs, pickups, new energy vehicles, motorcycles, heavy-duty trucks and luxury off-road vehicles.
Guided by its brand pillars of off-road performance, technology and globalization, GWM is dedicated to building a sustainable intelligent mobility ecosystem. The company has established comprehensive capabilities across intelligent driving, smart cockpits and smart chassis systems. GWM has also developed its intelligent four-wheel-drive hybrid technology, Hi4, delivering an efficient, long-range and safe new energy driving experience.
GWM is accelerating the expansion of its R&D, manufacturing, supply, sales and service capabilities around the world, building a comprehensive product portfolio that covers all scenarios and powertrains. Flagship models such as the TANK 700 and WEY 07 highlight GWM's strengths in off-road performance and intelligent new energy technology, alongside popular models such as the TANK 300, TANK 500, HAVAL H6 and GWM POER.
GWM has established fully integrated vehicle production bases and KD (knock-down) factories in China, Thailand, Brazil, Pakistan and Eurasia, serving more than 16 million users worldwide and advancing its ecosystem-based globalization strategy.
Looking ahead, GWM will continue to uphold its brand mission of “Tech to Enjoy Every Journey,” guided by long-termism and a genuine passion for car-making. Together with global partners, GWM will provide better products and services and contribute to a better life.
BRAND POSITION
All Scenarios · All Powertrains · All Users
All Scenarios: Some people travel through city streets, while others yearn for snow-capped mountains and endless deserts. The world is filled with diverse terrains, and everyone has a passion of their own. GWM is committed to helping people enjoy every journey and empowering every passion to shine.
GWM develops vehicles for all scenarios, from sedans and pickups to SUVs, heavy-duty trucks, motorcycles and RVs, all driven by a passion for exploration. At every turn, GWM helps users discover new dimensions of life, because every road ahead is filled with endless possibilities.
All Powertrains: Technology has never been a multiple-choice question with only one correct answer. GWM respects the diverse needs of users and offers a wide range of powertrain options, including ICE, PHEV, HEV, BEV and hydrogen energy.
GWM continues to develop advanced powertrain technologies, including its Hi4 intelligent four-wheel-drive hybrid technology, while exploring hydrogen and pure electric technologies to support cleaner and more sustainable mobility for the future.
All Users: GWM is committed to serving users around the world.Globalization is not simply about market expansion — it is about deep integration into every market where GWM operates.
GWM is rooted locally and serves locally, building a full-chain global system spanning development, research, planning, R&D and testing. Through localized R&D, production and services, GWM adapts products and technologies to the needs of users in different regions.
Through GWM CARE, GWM provides high-quality, full-lifecycle service assurance to users around the world, continuously expanding its service network and listening to feedback from users, partners and the media.
GLOBAL PRODUCTION & R&D
GWM has established 10 full-process vehicle manufacturing bases in China, with full-process vehicle manufacturing bases overseas, including Thailand and Brazil, together with multiple KD factories in Ecuador, Pakistan and other markets.
GWM's global R&D network is centered around China and extends across Europe, Asia and North America, supporting the development of complete vehicles, core components, new energy and intelligent technologies.
HIGH-PERFORMANCE PROVING GROUND
GWM's Xushui Proving Ground covers approximately 45 km and features a range of test facilities, including a high-speed oval, driving-dynamics area, uphill tracks, multi-functional areas and handling courses.
The proving ground supports rigorous testing for vehicle durability, safety, reliability and comfort across diverse driving scenarios.
GLOBAL MARKET
GWM has built a global presence through localized R&D, manufacturing, supply, sales and service capabilities.
Today, GWM serves more than 16 million users worldwide, demonstrating the effectiveness of its ecosystem-based globalization strategy.
GWM continues to expand its global operations and strengthen its localized capabilities to provide products and services tailored to users in different markets.
BRAND MISSION
Tech to Enjoy Every Journey
The true value of technology lies in taking on complexity and returning simplicity to users.
Coffee·AIintelligently senses user needs and delivers proactive, personalized services tailored to each individual.
Coffee OS 3, GWM's intelligent cockpit system, leverages AI deep learning to provide customized and intuitive interactions, becoming an intelligent companion throughout every journey.
Coffee Pilot Ultra, GWM's Driver Assistance System, supports advanced driver-assistance functions across selected models and markets, with availability varying by model and market.
Hi4 Technology strikes a balance between performance and efficiency while enhancing four-wheel-drive capabilities to deliver an engaging driving experience.
GWM is built on smart technology and continuously expands into diverse intelligent ecosystems to make every journey more enjoyable.
BRAND VALUES
True Spirit
True Spirit is the language through which we engage with the world. Rooted in integrity, it is the foundation of global trust.
True Passion
Passion is the soul of GWM. While automotive trends may change, our commitment remains unchanged — driven by a genuine passion for automobiles.
True Integration
True Integration means taking root in local markets, solving local problems with local wisdom and growing together through co-creation.
BRAND VISION
Tech With More Love, World With More Life
Let freedom guide the journey and reach the wilderness within.
At GWM, we believe that the car is an extension of freedom and a passport to the world. Every journey with GWM is an opportunity to connect with yourself and with nature.
By creating “technology with love,” GWM seeks to bridge the gap between people and technology. With a global perspective, GWM embraces social responsibility through sustainable innovation, empowering the world with intelligent technology.
GWM strives to achieve win-win success in both commercial performance and social value, creating new possibilities through continuous technological innovation.
BRAND MINDSET
Technology · Off-road · Fashion
BRAND ETHOS
GO WITH MORE
History of GWM
1997
1997
GWM pickups were first exported to the Middle East. For the next 26 years, GWM ranked first in cumulative export volume of pickups and SUVs in the Chinese market.
2002
2002
GWM pickups began to be exported to Central and South America, consolidating as a popular option in international markets.
2003
2003
GWM became the first private Chinese automotive company to be listed on the Hong Kong Stock Exchange, succeeding in being listed in “H” shares.
2005
2005
KD assembly business was started abroad, marking the beginning of the "International Ecological Development" strategy.
2006
2006
HAVAL vehicles began selling in Italy, setting an export record for independent Chinese brands in the European Union.
2011
2011
The GWM HAVAL H6, an intelligent urban SUV, was launched with great success, paving the way for being considered a "National Vehicle".
2013-2014
2013-2014
HAVAL subsidiaries were established in Australia, Eurasia and South Africa, and construction of a plant in Eurasia began, consolidating a complete production chain abroad.
2015-2019
2015-2019
The HAVAL brand was introduced in the markets of Australia, South Africa, Eurasia, Chile, Ecuador, Saudi Arabia, among others.
2019
2019
“Be a leader in China and compete globally”: Cumulative global sales of HAVAL SUVs will exceed 5 million units.
2020
2020
The company acquired the Rayong Plant in Thailand.
2021
2021
The company officially launched the GWM brand, becoming the first wholly-owned Chinese auto brand to enter the Thai market. It also introduced the world’s first solar-storage-charging integrated supercharging station and built a charging service network covering 85% of Thailand’s public infrastructure.
2023
2023
SVOLT Energy established operations in Thailand, launching the first local EV assembly project.
2024
2024
The locally produced all-electric ORA GOOD CAT rolled off the line, becoming the first Chinese-brand EV in Thailand with complete new energy production capabilities.
Technology is at the heart of everything we do. GWM follows the principle of “over-investment” in Research and Development (R&D) to improve efficiency, pursue industry leadership and lay the foundation for continuous and independent innovation.
GWM has established a global R&D network covering Europe, Asia and North America, with capabilities spanning complete vehicles, core components, new energy and intelligent technologies.
GWM has established a high-performance proving ground covering more than 45 kilometres, including a high-speed circuit, hill test track, city square and specialised driving track. The facility supports rigorous testing across different driving scenarios and helps validate vehicle performance, safety and reliability.
Social Responsibility
We uphold the principle of "green production and sustainable development", our goal is to promote the sustainable development of the entire industrial chain and the complete life cycle of products, striving to build a green manufacturing system of high efficiency, cleanliness, low carbon and recycling.
Premios
December,2022
December,2022
GWM TANK 300 has ANCAP five-star safety certification.
February,2023
February,2023
GWM ORA 03 obtained the 5-star ANCAP safety certification.
June,2023
June,2023
GWM was ranked among the top 50 global Chinese manufacturers by 2023, according to Google and Kantar BrandZ.
August,2023
August,2023
GWM TANK 300 was distinguished with the China Gold Design Award in its 24th edition.
November,2023
November,2023
In Mexico, GWM was awarded the New First Automotive Brand Award 2023, while the GWM HAVAL JOLION received the title of “Best SUV 2023”.
December,2023
December,2023
GWM was recognized as the Best Car Brand 2023 in Chile, an award awarded by Autocosmos.
December,2023
December,2023
GWM ORA 03 was awarded the Top Gear South Africa 2023 award.
December,2023
December,2023
GWM Power’s hybrid engine and system technology was recognized with the “China Heart” award as one of the Top 10 in 2023.
January,2024
January,2024
GWM has been recognized in the category of "Pioneering Brands" in the TOP 30 award of Forbes China Globalization Innovators Selection. With dedication and effort, GWM reaffirms its commitment to leading the way to globalization.
January,2024
January,2024
In the global Big Data list of automotive patents for 2023, GWM Group ranked first among Chinese automotive brands for the third consecutive year in the number of technology patents, concessions, and patents in the field of new energy vehicles. In addition, he led in smart technology patents.
February,2024
February,2024
GWM ORA 03 wins double championship in the European Green NCAP.
June,2024
June,2024
GWM HAVAL H6 HEV fue galardonada en Brasil con el premio al costo de propiedad más bajo en el segmento de vehículos híbridos.
Our models
WEY
ORA
TANK
POER
HAVAL
Vehicle images, specifications, features and technologies shown on this page are for reference only and may vary by model, variant and market. Actual specifications and availability are subject to locally launched and delivered vehicles.
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